Inspired by Aviation, defined by design

Products

"All I want is… a KISS"

"All I want is… a KISS"

"Power above all"

"Power above all"

"Ready for takeoff 2026"

"Ready for takeoff 2026"

"Sky is not the limit"

"Sky is not the limit"

Premium cotton, crafted for everyday performance

Bestsellers

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New arrivals

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Intentional design

Every line and color serves a purpose

Made with care

Crafted from premium cotton with precision

A team with a goal

Real people creating products that inspire flight

Born from a passion for aviation and design.
HoldTheCotton®️ creates timeless apparel inspired by the speed, precision and beauty of flight.